“Fair trade is a good thing, but knowing and taking care of the farmers – that’s the fairest trade”

-Mike Dirnt

Fueled By Love

We created Fueled by Love as a branch of our organization dedicated to supporting the communities where our coffee is grown. Fueled by Love represents our commitment to strengthening and giving back to the communities that make our work possible. Through it, we have been able to connect with and support the growers and families who have dedicated their labor and land to sustainably producing our organic coffee.


We first connected with the people of several rural Peruvian communities while visiting their organic farms in 2013. The more we listened to and learned from the people we met, the clearer their difficulties became: lack of accessible medical care, under-serviced water infrastructure, and a lack of educational resources for local children.

So far, we have worked in the District of Maras and in the Yanatile Valley with our partner, Crescendos Alliance , a not-for-profit organization started by three dedicated women to improve health care and educational services in rural Peru. Specific initiatives include support to maintain a new emergency clinic built from the ground-up by Crescendos Alliance and volunteers from a village that was lacking emergency medical care, as well as working with a specialist to test the quality and the integrity of the district’s water system. Together we have also established a local learning center to support the community’s need for childhood educational resources, and undertaken initiatives to provide youth counseling in the area.

OCW Trip to Peru

These practical steps have deepened our connection to our farmers and fostered a mutual support system that allows each other to flourish. Because each village has its own distinct needs and challenges, we are committed to working intimately with one community each year to support the health and well-being of the people who make Oakland Coffee possible.


As Fueled By Love grows we will work cooperatively with local coffee producers in the Yantile Valley to design programs and projects that will improve the health status of community members of all ages. Potential project focuses include water quality, maternal/child health, adolescent education and dental health.